10 ways to reduce bag waste

The Carry Files

10 Ways to Actually Reduce the Bags You Use

Researchers handed out 1,600 free reusable bags. They saw 188 of them again. Here’s what actually works instead.

6 min read  ·  Bags & Better Habits

A few years back, researchers at Ohio Sea Grant ran what sounds like the easiest experiment in history: hand out free reusable bags at farmers markets, then count how many people bring them back.

They gave away 1,600 bags.

They saw 188 of them again.

That’s about 12%. And these weren’t bag skeptics — these were farmers market people. The kind who own a compost bin and have opinions about heirloom tomatoes. When surveyed, the number one reason they didn’t bring a reusable bag wasn’t cost, or inconvenience, or ideology.

They forgot. In the house. Or, most often, in the trunk of the car they had just parked forty feet away.

If you have ever stood in a checkout line doing the math on whether it’s worth walking back out to the parking lot, congratulations: you’re normal. Across more than 1,200 surveys, the researchers found the same pattern over and over — people genuinely want to use less plastic, and then they make an ordinary human mistake and take the free bag at the register.

“We wondered how to get people to remember their darn bags, and what alternatives exist.” Scott Hardy, Ohio Sea Grant

The problem was never that you don’t care. The problem is that the whole system depends on your memory at 6:40pm on a Tuesday, which is the exact moment your memory is worst.

So here are nine things that actually work — ranked roughly from “easy” to “requires a small amount of personality change” — and then a tenth that skips the memory problem entirely.

Flip through  ← →

Curious what your bag habit actually costs?

Answer a few questions and see the real five-year number — personalized to your state’s bag fees and how often you forget. Takes 60 seconds.

Run the numbers →

Sources: Ohio Sea Grant · Forbes · CNN via Beyond Plastics · Danish EPA (2018)

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